NOTES

MISSION STATEMENT

To provide parents a peace of mind when they travel, giving them the opportunity to have convenient and reliable entertainment. * INSTANT ENTERTAINMENT * Entertaining children, helping parents, MAKING MAGIC

OBJECTIVES

* To provide entertainment options for travelling parents with kids of all ages * To market to one franchise; the Sheraton because it is upper class, yet appropriate for families * Market to families globally to come to Vancouver, focus on family friendly attractions * Become a successful travel magazine * The goals need to be measurable realistic time specific and compared to a benchmark * 5 year plan = national * 10 year plan = globally * Long term= other hotels outside the original franchise

* Our objectives are based on sales; we want to turn a profit * Customer oriented because we would like to encourage a successful vacation for parents and children. The magazine will provide a peace of mind for parents who want to entertain their children but don’t know what is available around the neighborhood, they don’t have to rely on guided tours or concierge.

MARKETING STRATEGY

* By cobranding, it is a beneficial to toys r us Disney and our product, because we benefit from the reputation and advertising; they benefit from reaching a different audience- families traveling/ hospitality industry- whereas before the only outlet they had in that respect was Disney resorts/cruises. * We make profit by approaching local businesses who want to be in our magazine which benefits both of us.. they pay us to be advertised in the magazine.

COMPETITVE