Marketing customer buyer behaviour
Internet marketing became a most popular marketing methods in the business, also known as web marketing , on-line marketing ,or e-marketing , is referred to as the marketing (generally promotion) of products or services over the Internet .Internet marketing is considered to be broad in scope, because it not only refers to marketing on the Internet , but also includes marketing done via e-mail and wireless media. E-marketing really bring a lot of benefits for customer and business, such as lower cost, global reach,traceable, measurable results and improved conversion rates.
A good e-marketing is a kind of attractive e-marketing website with good creative and technical aspects of the Internet, including design, development, advertising and sales. When people login this website, people can see very nice picture and delicate design which can absorb people to choose the website. Compare with newspaper or magazine, emarketing has a lot of benefit such as more converninet, efficient, more information and free. For example, people do not nee go outside looking for travel agent, just only need stay at home use their computer check the hotel detail in E-marketing. People can use website to book tickets and hotel. That's really convenient for people and save time. E-marketing another benefit which is people can straight see the detail. Not only e-marketing has picture but also has video to show where go to drink ,where go to eat, where go to play and where go to on sale which really can give customer more advice. That is really influence and help customer make descion. Additionally, Four Points Hotel has its own website to sells their rooms or product which is convenient for many old customer.
Although, e-marketing bring a lot of benefit and profit for the hotel and many business. However there are still some problems that an E-marketing has.Also its really influence people's life.However there are still some problems that an E-marketing has. For example, Scoopon sell the rooms or restaurant voucher in best deal to the guests while most of the time the restaurant or hotel has been booked out. it will give rise to upset the consumer a lot and may loss some of the customers. So Scoopon should always update the information at first time to avoid this situation happen. On the other hand, if business have