Question : Select any marketing model of your choice, explain its functions and advantages and then apply it to a market segment with which you are familiar.

Table of Contents
1.0 Introduction………………………………………………………………… page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix

2.0 DiGi Telecommunications Company Portfolio…………………………….page 5 2.1 Ownership 2.2 Top 10 Shareholders

3.0 DiGi’s Marketing Strategy (Ansoff) ……………………………………….page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification

4.0 Marketing Mix (4Ps) ……………………………………………………….page 12 4.1 Price 4.2 Product 4.3 Place 4.4 Promotion

5.0 Feedback
DiGi has expanded in many ways, one of such is with comparison to the Ansoff Matrix.

3.1 Market Penetration (DiGi) Market penetrations are required in order for the company to gain higher market share for existing products in existing