Ruben Rausing, Tetra Pak’s unique innovations have changed the way food is packaged and distributed around the world. This case focuses on Tetra Recart, “the 21st century alternative for canned food”, which is one of the latest additions to the Tetra Pak product portfolio. The Tetra Recart package is specially designed for products that have traditionally been packed in cans, glass jars and pouches. Intervieweved for this case article was Erik Lindroth, former Marketing Director at Tetra Recart…
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