innovative and energy-saving company. This enterprise is focus on low-cost in all aspects, like service, price, place, people, promotion, process and physical evidence. However, Fly-it-cheap have some deficiency in their marketing mix. Marketing mix is the set of manageable tactical marketing tools that the firm coordinates to get the response it wants in the target market (Armstrong and Kotler, 2009). Fly-it-cheap needs to focus on customer’s satisfaction degree, attract more customers and reduce cost…
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