factors that determine their marketing strategy includes, social, economic, and technological change. Mc Donald’s uses a marketing-mix approach known as the 4 P’s. The four divisions of this mix include product, price, promotion and place. Looking at market research collected in those areas allow Mc Donald’s to understand which products are well received the consumer, the correct price point customers are will to pay, ways/how to advertise, and which restaurants are frequently visited. It is Mc Donald’s…
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