Task 1.4 Pass Analyse the principles of market segmentation and its uses in marketing planning. Market segmentation According to Armstrong and Kotler (2007),market segmentation involves dividing a market into smaller groups of buyers with distinct needs ,characteristics, or behaviors that might require separate marketing strategies or mixes. Demographic segmentation According to Dale (2007),demographics is the study of the makeup of the population.Factors that affect the makeup of the population…
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