Introduction The two major wine companies in Australia in the late 80's of Thomas Hardy & Sons and BRL, both felt the need to merged in order to achieve economies of scale, increase production capacity, merged distribution channels, exploit best managerial potential and attempt to expand globally among many other reasons. The Merger was realised in June 1992 and by September in the same year BRLH became publicly listed. Steve Millar, a former Managing director at BRL, the appointed…
Words 2580 - Pages 11