Journal of Transnational Management, 16:84–106, 2011 Copyright # Taylor & Francis Group, LLC ISSN: 1547-5778 print=1547-5786 online DOI: 10.1080/15475778.2011.571635 Green Marketing and Consumer Behavior: The Case of Gasoline Products SATYENDRA SINGH University of Winnipeg, Winnipeg, Manitoba, Canada DEMETRIS VRONTIS and ALKIS THRASSOU University of Nicosia, Nicosia, Cyprus The purpose of this research is to ascertain the manner in and extent to which consumers’ environmental attitudes…
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