Since the financial crisis businesses have been forced back to the drawing room to seek smarter approaches on how to do business. Apps have changed the way businesses function they are able to cultivate ideas making it easier for consumers and businesses to access information along with essential products and services. Companies have looked into more productive approaches to do business and apps which are becoming the next biggest thing since the invention of the internet. To date 60 billion downloads have been made according to apple alone.
All the major manufacturers of smart phone devices have recognized the new trend in the market. 1With over five million businesses using apps as a means to get work done within the business specialist apps have created for businesses have allowed them to be efficient and more cost effective. This has helped the economy by generating vast amounts of revenue in terms of income for the firm as well as taxes for the government.
Digital innovation calls for social change in places like china where the country has rapidly become one of the fastest growing economies in the world. Developers have found countries such as china and India which have only just adapted the use of apps very successful. This has been mutually beneficial to both developers and consumers as this has increased competition and is in the process of helping stimulate the economy.
Studies show consumers are spending more time on apps rather than surfing the net. This means internet is