Acquiring goods and services in lower income populations: an evaluation of consumer behaviour and preferences Colin C. Williams and Jan Windebank Introduction A popular prejudice is that there is a natural and inevitable shift towards the formalisation of goods and services provision as societies become more ``advanced''. Indeed, the recent rise in consumer service and retail employment (Marshall and Wood, 1995; Townsend et al., 1996; Williams, 1997) might be seen as an indicator of this ``formalisation…
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