Case Study: Measurement of Variables – Operational Definitions
Chapter 11: The Standard Asian Merchant Bank

The Standard Asian Merchant Bank is a Malaysian merchant bank headquartered in Kuala Lumpur. The bank provides financial services in asset management, corporate finance, and securities broking. Clients of The Standard Asian Merchant Bank are among others institutional investors, foundations, (semi) public institutions, companies, and high net- worth individual clients. Segments in which The Standard Asian Merchant Bank operates are small and medium-sized listed companies, real estate, and biotech firms.

Syafiq Aimi is a Business student from the National University of Malaysia which is located in
The information in the website does not help me at all.
Up-to-date
Refers to the currency of the information on the website (McKinney et al. 2002).
Information is always updated in the site.
The website provides up-to-date information.
The information is current.
You get the information you need in time.
Understandability
Refers to the clearness and goodness of the information (Cheung and Lee 2005, 2008).
The content of the website is easy to understand. The meaning of the information is clear.
The information in the website is clear to me.
The information in the website is presented clearly. The information is clear in meaning.
The information is easy to comprehend.
In general, information on the website is understandable for you to use.
Completeness
Refers to the completeness of the information on the website (Muylle et al. 2004)
The website provides comprehensive information.
The website provides sufficient information. The information in the website is complete.
The information in the website is sufficiently detailed.

Reliability
Refers to the degree of consistency and dependability of the information on the website (Cheung and Lee
2005, 2008; McKinney et al. 2002).
The website provides information that you trust. The information on the website is trustworthy. The information on the website is credible.
In general, information on the website is reliable for you to use.
Accuracy
Refers to the degree to which the information on the website is perceived