M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health
Health education takes place within the context of social and economic settings. All programmes for health-related behaviour change have a cost in term of resources, money, time or social and economic factors. In this report I will be talking about Jamie Oliver approach the strength and weakness of his healthy eating approach. For example Jamie Oliver strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States but the government spend a lot of money to campaign his idea and to promote healthier school meals.
There is many strength of Jamie Oliver approach. One strength is
Social factors may also prove a constraint. Such as peer pressure. Peer pressure is the influence of a social group on individual to conform to the behaviour of the group. Children and teenagers are the most vulnerable to peer pressure. It can influence a person lifestyle on what they eat as teenagers friends might persuade them into eating junk food instead of healthy foods for example at lunch time instead of eating the schools lunch which is healthy they might persuade them into eating PFC which is not healthy.
There was a great deal of variation in the level of concern felt by parents. In part there was variation by age, with primary school children less likely to be aware of who was and was not in receipt of Free School Meal (FSM). However, it was clear that stigma was eliminated if children were in schools where FSM recipients cannot be identified. For example, in schools where meals are pre-paid for or where cashless systems operate – such as a card based or biometric system. One mother interviewed stated that the card system they use at her child’s school means ‘all the kids are the same’. Some parent quoted “The menu at my child’s school is interesting, varied and nutritious.”
On the other hand some parent believes their child gets bullied because they receive free school meal. One parent quoted “They believe the staffs think they are worthless.” Also they believe the school doesn’t