Lakeithan Lewis
Business 1
09/23/2013

Business Plan 1.5

Part 1:
Name: Lucky’s Java
Description of Business: A business that sells breakfast goods, food, and beverages;
Coffee
Latte
Hot chocolate
Oatmeal
Sausage biscuits
Cinnamon rolls
Honey buns
Milk
Orange juice
Smoothie
Jimmy dean breakfast
Etc.

Form of Business: Sole Proprietorship- The reason; to be in charge of all expects of the company. By doing so controlling what comes in and out of the store and how much income has been made in the company. And showing responsibility and leadership that can guide a lot of people to do something for themselves.
Startup cost: $6,900
*Includes: Insurance, equipment, goods, and products.*
Position Held: I am the business owner/general manager.
Mission Statement:
*Our mission is to provide healthy food to the community as well as create healthy habits in daily lives.*
Business Goal: To deliver great customer service and products to our customers.
Our Corporate Culture: Possibly Home-style or New age feel.
Ideal Customer/Target Market: People who enjoy breakfast food and good coffee. Example; All nationalities, ethics, and social groups.
Our Advantages: “Healthier Coffee and Convenient Food”. Healthier coffee and convenient foods are the strengths. Competition and brand recognition are the weakness.
Global Issues: France- to open a trade and/or shop in France. Ex; it is legal to open a business there, because of the relationship we have with France. I would probably open a shop in Paris, France or somewhere near France. The culture wouldn’t affect my business as much if any. One barrier that’s possible would be the language being diverse and different.
Social Responsibility: “Going Green” By giving healthier choices that is provided in the store.
Part2 & Part 3
Our Strengths: “Healthier Coffee and Convenient Food”-Our Weaknesses: Brand recognition and brand loyalty-Our Opportunities: To gain a profit -Our Threats: Competition
1. The herb in the coffee and other products that will be specially marked that will help promote health. According to my research (What herb? How do the products promote health?); the herb is called Ganoderma Lucidum. “Ganoderma has been known for centuries for alkalizing and oxygenating the body to establish the foundation for a lifetime of good health, removing the basis for osteoporosis, arthritis, adult-onset diabetes, heart disease, and many other degenerative conditions including cancer.”
2. Information about goods and products we offer. Such as; a calorie count will be given on all foods and beverages that are sold in the store. I will provide the information by posting charts that gives the information about the products we offer.
3. Showing different ways to promote well-being. Such as; by providing flyers and posters showing different ways to stay in shape. Including promoting