Number of characters (including spaces, footnotes, end notes and text boxes): 16947
Date: 16/04/2013
Signature
_____________________________ Table of Contents Summary 2 Introduction 3 Motivation 3 Research question 3 Interpretation 3 Scope 3 Method 3 Analysis of Louis Vuitton Value Chain 4 Louis Vuitton Supply Chain 4 Value Chain 5 LEAN MANAGEMENT 6 Future development of the value chain 7 Strengths 7 Weaknesses 7 VRIN Framework 8 Conclusion 9 Bibliography 10
Summary
This case should demonstrate the value that is being added to Louis Vuitton fashion and leather goods chain. We have used…show more content… Value Chain
Michael Porter’s Value Chain Analysis entitle the way Louis Vuitton is bringing high value toward end consumer through it’s support and primary activities.
Support activities represents the fundament of primary activities. Procurement area make the production work, controlling the flow of materials from suppliers to worldwide shipment. In the first step of procurement phase each production line’s are being planned in regard to optimize the factory’s capacity. In the purchase area they are making and analysis inventories and send orders to the supplier to maintain the production line with the materials that they need. All the raw matterials that are coming from the suppliers like leather, canvas, zippers are received, controlled and organized in warehouse before being transfer in production. In the technological part production lines are being provided with technical support, industrialization is the point where the drawings are adapted to industrial requirements. In every factory there are around 6 managers taking care of human resources and company infrastructure who constitutes the executive board of the factory directed by the factory manager. Primary activities are under the surveillance and administration of Louis Vuitton, due to the fact that they want
Related Documents: Essay on Louis Vuitton Value Chain
Case Study- Louis Vuitton 1 Table of Contents 1. Introduction 2. The company Louis Vuitton 3. Supply Chain Strategy 4. Constraints of the Luxury Industry 4.1. Supply Chain Strategy of Louis Vuitton 5. Process map of buying process 5.Order Qualifiers and Order Winners 5.1. 5.2. Performance Dimensions Trade-off among Performance Dimensions 6. Internal Operation Practices 6.1. Manufacturing Process 6.2. Customization Point 6.3. 6.4. 6.5. 6.6. Service Package and Service Level…
Louis Vuitton in Japan Case Study Student’s Name Instructor’s Name Course Title Date What has made LV’s business model successful in the Japanese Luxury Market? Japanese luxury market has often placed the greater deal about value on quality along with exclusivity of the products that are being offered as well as it is the critical success factor for the luxury brands within Japan. Fact, which Louis Vuitton has regularly concentrated on enhancing the quality of their product portfolio, has been…
Luxury Brand Strategy of Louis Vuitton Shin'ya NAGASAWA* * Graduate School of Commerce, Waseda University Tokyo, Japan, nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of…
4 Challenges 5 SWOT Analysis 7 Company Analysis 8 Porter 5 Forces Model 13 Industry Analysis 14 Alternatives 17 Recommendations 23 Endnotes 27 Executive Summary Louis Vuitton Moet Hennessy, a luxury goods provider is looking to expand their brand dominance in Asia. In order to expand successfully LVMH must evaluate challenges that may arise and get in the way of their successful expansion. In the Asian market, LVMH…
in a SoHo loft in New York City (Boorsin 131). The family-run company grew slowly and designed all bags in classic styles, which made customers start to tire of these thick and conservative bags (Boorsin 131). While some strong brands, such as Louis Vuitton, Gucci, Prada, Fendi, Chanel, were gaining popularity, the honor of Coach seemed to wane (Brady 78). However, it’s surprising that now Coach has risen to No. 12 on “Hot Growth list” in 2003 (Brady 78). Coach succeeded in transforming into a luxury…
MSIN7018 - Seminar – Week 1 Louis Vuitton in Japan Questions: 1. What are the characteristics of the Japanese luxury market? What are the country conditions that made Japan a fertile environment for western luxury brands? CHARACTERISTICS OF JAPANESE LUXURY MARKET Group oriented culture (pressure to own luxury brand) Japanese women are very beauty conscious “Looks were very important”; “dress in a way that corresponded to their social position” Westerners are more conscious in costs…
Psychographic-interest values attitudes and lifestyles. Eg people eat cheeseburger in mcdonnald the most for lunch. Geographic- Cities and countries. Tourism Differentiation strategy- add value benefit customers. Positioning- Diet coke(woman) Coke Zero(man). Same ingredient, different taste.Different positioning create different perception. [pic] Webcast 4- product pricing and place. Product Company create value for customers by developing a comprehensive offering. Louis Vuitton- high price…
Business Policy 1: Strategic Management BU 481: Session 1 Prof. Karin Schnarr Session 1: Course Administration and Overview • Course Admin – Course Roadmap – Materials – Evaluation – How to reach me • Course Overview – Strategy triangle – Diamond-E framework – Strategic Analysis process COURSE ADMINISTRATION General Intro to BU 481 • In-depth cases that involve complexity, uncertainty, & ambiguity – BU 481 ‘glues together’ insights from all functional areas, looking at the company holistically…
Professor Gary Wolf Jooyeon Lee Burberry Final Project The Burberry brand as defined by consumers is authentic British heritage. Brand is globally recognized by the iconic trench coat, the trademark check and the Prorsum horse logo. Burberry indeed has the strongest association with its signature checks and its winter collection, particularly its trench coats. Luxury consumers recognize the brand for its Classic English style, and its Brand Ambassador – Emma Watsons and Kate Moss. While we hypothesized…
Goods Team) Power Sub Division of Power Donatella Versace Bernard Arnault Personal Expert yes.she is the creative director of Versace and has brought the brand to the most sought after luxury brand. In addition to the above , Donatella also manages a chain of five star hotel and jewellery collection. Furthermore, she tried her hands in car design. in 2005 she custom designed a MINI cooper cabrio in bright yellow and black color with trademark Versace logo on the seats for the Life Ball. Her famously…