Institute of Business Administration & Management Assignment
Kensington College of Business
Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director
Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001
Kensington College of Business Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708
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Table of Contents
Unity Title Page
1.0- Introduction 03 2.0- Londonair Marketing plan .05 3.0- Marketing Communications Plan ...06 2.3- Development and Introduction of Londonair New Services: Our future goal is further development of the long-haul market. All costs should be considered, as often there may be high costs/low profits initially but ultimate profits will be excellent and costs can reduce through experience. Poor communications and liaison will inhibit the development and successful launch of Londonair new services.
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3.0- Marketing Communications Plan
3.1- Planning Communications: This is the process of planning for communications. It is similar to all other types of planning in that all aspects are related, and each activity is joined in a never-ending circle.
By accepting that the process of communications planning is common to all elements of the main promotional sub mix, it is possible to formulate plans which are appropriate for any of the individual elements. Objectives, target customers, strategies to be used, timing, budgets and controls appear in every one of these plans.
In our Londonair promotional planning, as with all planning, we are concerned with setting, and achieving, realistic objectives. Just like overall strategic marketing planners use the elements of the marketing mix, we will use all elements of the communications mix: advertising, sales promotion, personal selling and public relations.
Figure 2.0 Source: KCB Student 5562 Research(done on Paint)
