consumer society. In a consumer society the main winners are those of the large supermarket chains, including Tesco, ASDA, Morrisons and Sainsburys. All of which have market power that enables them to influence market conditions and dominate the food and grocery market. These supermarket giants hold such a monopoly over the market share, up to 60% by Tesco in some areas (The Guardian, 2007), that small businesses in the competing areas simply cannot sustain themselves and there is a direct link between…
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