of this, a new streaming service was recently launched in the United States, and its expectations to change people’s music consumption habits are high. “Beats Music”, created by Dr. Dre along with industry veterans, is a new option that offers a monthly $10 individual plan or a $15 family plan (up to 5 different accounts). Ryan (2014) states that Beats Music expects to make up the difference through a mix of star power, corporate partnerships, and expanded demographics. Are streaming services really…
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