B usiness ethics and tourism: from m icro to macro perspectives A lf H Walle Travel and Tourism Program, University of Nebraska, West Center C226, Kearney, NE 68849, USA Business ethics is a complex field which the tourism industry must understand. In addition, t ourism is a unique industry; although general concepts of business ethics are often useful, t ourism transcends mainstream business and must be evaluated accordingly. By forming alliances with subdisciplines of business…
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