described vividly are seen as more likely, evaluated more extremely…). Numeric illiteracy, conjunction fallacy 1. Adjustment from an anchor- a. Ex: Pricing (providing a comparison price) b. Comparative and TV advertising (choosing a comparison brand, patterning a commercial) 2. Refining Anchoring & Adjustment- a. Ex: Ad claims & disclaimers (writing brand claims & disclaimers) b. Pricing (surcharges, discounts, payment, & refund schedules that optimize satisfaction) c. Anchoring & Adjustment: Individuals…
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