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In a modern, mobile world, there's also something deeper going on with women and their bags, according to Judith Clark, professor of fashion and museology at the London College of Fashion. "On one level, it's this banal thing: How do I choose a handbag?" said Ms. Clark, who curated the permanent collection at the recently opened Simone Handbag Museum in Seoul. "But it's also a very intimate decision, having to do with the privacy that goes along with the inside of a bag." In picking a bag, we are in essence showing the world how we pay respect to the contents of our lives, and perhaps even ourselves.
Kathleen Vohs, a University of Minnesota marketing professor who studies decision-making, said that the likelihood of paralysis rises when "people think that a decision reflects who they really are." (Ms. Vohs is the lead author of the paper that President Obama cited in a recent Vanity Fair profile to explain why he only wears blue or gray suits. Apparently wasting mental energy on less important decisions impedes the ability to make crucial ones.)
Getting past HDP can take time. Rebecca Sinn, a 32-year-old editor at Glamour magazine, said that she has been eyeing the neat, top-handled Yves Saint Laurent Muse II bag for more than three years but just can't pull the trigger. She likened buying the bag, which costs about $1,500, to "committing to adulthood," something that she's not quite ready to do.
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“Ask yourself: Will I love this bag no matter what?”
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