The new JCP would have virtually none. (Reingold, J., Jones, M., & Kramer, S. 2014) There would be three prices for an item: the original price, which was far below the typical marked-up price; a month-long value price for certain items; and a twice-monthly "best" price for things that needed to move. No more clearance racks, no more mess, just an honest—or as a later slogan put it, "fair and square" (Reingold, J., Jones, M., & Kramer, S. 2014), relationship between the customer and the store. In a…
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