Introduction In today’s technology-driven environment, cultural organizations in South Korea have established independent websites to post information or notice on events, exhibition, and education programs. Within the narrow range of checking basic information, these organizations have only been communicating with their visitors in one way. However, as the Internet has become a more interactive medium, a new concept has come into use to describe it: Web 2.0. This new and innovative version of the Internet allows users to interact and collaborate with each other and cultural organizations could finally reach the point of “two-way communication”.
This progress of communications technology has led to more active participation of cultural organizations in terms of interacting with their customers and visitors have begun to expect more from these
All of these collections have been relocated and restored in order to offer visitors with a broad and extensive understanding of Korean food, clothing and housing style of the past. Nevertheless, for the past couple years, the KFV has been a popular tourist destination only for foreigners to see and learn about the essence of Korean culture and folk customs. The younger generation of South Korea, in fact, considered the KFV as a somewhat old and boring place where lots of traditional TV dramas and movies were filmed. They avoided visiting the KFV because they have already been to the KFV a number of times for the field trips when they were young. These prejudices and stereotypes have eventually led to a constant decrease in the number of visitors to the KFV annually (see Table