Kodak and Fujifilm

Question # 1- Describe the history and core business of each company.
When capturing the special moments in our lives have you ever taken a moment to wonder about the evolution of photography? Every day special moments are captured on film, whether it’s your baby’s first step, grandparent birthday celebration, Presidential Inauguration, your wedding, your parent’s anniversary, etc. Whatever the occasion it’s a moment captured in time and a moment that you’ll cherish for many years to come. In writing this paper I intend to express the evolution of photography and explore two companies that has made the way we share our lives in photography memorable moments that last a lifetime.
We all know the early stories of
6). The primary difference between Kodak and Fujifilm Xerox is that one company made preparation for new innovations while the other relied on their current products. I’m sure Kodak’s management thought process was their analog products would remain competitive in the changing world of photography.
Question #3 – Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
The comprehensive advantage of placing the appropriate managers in the right place is essential to operating your business. When Kodak CEO failed to make the appropriate steps towards advancement brought about a failed company, a company that lost billions in profit and thousands of employee’s jobs. The essential fail on Kodak’s behalf was a failure to plan. Planning is one of the most critical management functions. When planning is done properly your decision making process is in order, and you’re prepared to take corrective actions. In addition, their organizational strategy for the company seemed to be absent. As Mr. Kumori of Fuji assessed, “It was a painful experience, says Mr. Kumori. But to see the situation as it was, nobody could survive. So we had to reconstruct the business model” (Flinchbaugh, 2012).
Question #4 – Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.