NexTec.com Business Plan Mobile Device Accessories Hoon Kim , Julia Fu, Ivy Chiang, Meng Yuan , Mukul Hinge 24 February 2011 NextTec Business Plan CONTENTS 1. Executive Summary ............................................................................................................................................... 4 1.1 The Company ......................................................................................................................................................... 4 1.2 The Products .......................................................................................................................................................... 4 1.3 Corporate Strategy............................................................................................................................................... 4 1.4 Financial Projections .......................................................................................................................................... 4 1.5 Company Overview ............................................................................................................................................. 5 1.5.1 Company Description ................................................................................................................................. 5 1.5.2 Mission and goals ......................................................................................................................................... 5 1.6 Organization and Management ...................................................................................................................... 5 2. Industry/Market Analysis ................................................................................................................................... 7 2.1 Market overview and Product Segments ................................................................................................... 7 2.2 Market analysis ..................................................................................................................................................... 8 2.2.1 Market Size ..................................................................................................................................................... 8 2.2.2 Customer Needs, Behavior, and Segmentation................................................................................ 8 2.3 Competitors ............................................................................................................................................................ 9 2.3.1 Current Competitors................................................................................................................................... 9 2.3.2 Potential Competitors ............................................................................................................................. 10 2.4 Competitive Advantage ................................................................................................................................... 10 3. Strategies ................................................................................................................................................................. 10 3.1 Operations ............................................................................................................................................................ 10 3.1.1 Procurement ............................................................................................................................................... 11 3.1.2 Fulfillment Outsourcing ........................................................................................................................ 11 Comparisons of Four Fulfillment Services ............................................................................................... 12
