conducted a study by using a word association task to assess the relativity racial terms and positive and negative words. For example, racial terms like black and white, and positive or negative words like friendly, mean, lazy, or dumb. To conduct the research effectively, Gaertner & McLaughlin paired a variety of words together, which were shown on a computer screen. The participants in their study had to decide in a timely fashion if the words that were paired were real words or not real words. For…
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