Memo
To: Patricia Diaz, S.V.P. Operations
From: Jessica Jordan – Tabares, V.P. Operations
CC: Nicholas Schneeman, COO
Date: June 8th, 2015
Re: Management Roles at The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, with the ability to cater to its consumers with more than 500 sparkling and still brands (Coca-Cola company, 2015). Its vision is to concentrate all efforts in profit, people, portfolio, partners and planet. As per my first assignment instructions, below are my findings of where The Coca-Cola Company stands in three of the functional areas of business:
1. Human Resource Management
2. Leadership
3. Marketing
The Human Resource Management area at the Coca-Cola Company is solid and very robust. HRM is a function in businesses with the capacity to magnify all employees’ performances within an organization. It has the main focus with the ability to manage its employees enforcing policies, benefits and responsibilities. According to the Bureau of Labor Statistics, “Human Resources managers plan, direct, and coordinate the administrative functions of an organization” (U.S. Bureau of Labor Statistics, 2015).
Looking into the company’s Human and Workplace rights, the commitment is all in the complete respect of human rights, providing a fundamental platform to the 2020 vision and the power to manage a successful world-wide known enterprise. Barry A. Friedman and his Globalization Implications for Human Resource Management Roles, talks about globalization and the its benefits. As we know TCCC reaches consumers world wide, globalization is a key important factor to manage multiple cultures and multiple consumers’ trends. Friedman refers to HRM roles as “ HRM model consists of four roles with associated deliverables” (Friedman, 2007). These four roles are strategic partner, asking all HR managers line up with their initiatives, the second role change agent, third role administrative expert, and the fourth role employee champion. TCCC offers its Human Rights Policy, establishing a solid foundation providing tools to manage the business around the world.
The Leadership role at the Coca-Cola Company has been a driver of “marketplace innovation” (The Coca-Cola Company, 2015). TCCC leads the beverage industry with its 500 beverage brands. The commitment to its consumers and local communities is unparalleled. The management team and structure has matured to hone external focal points. Leadership includes putting in place a clear vision, announcing that vision with other team members for them to follow, giving information, expertise, and designs to forecast that vision and the coordination and juggling of potential conflicts of interest of its members and all stakeholders.
According to May Chin, Developing Leadership Roles, “lays the foundation for understanding leadership and management functions by identifying the characteristics of successful leaders and managers…” (Developing Leadership Roles, 2008). Chin indicates that the discerning of leadership and roles in the management areas assists in creating a definition of managers/leaders roles and the connection of leadership styles and institutions.
The Marketing role at the Coca-Cola Company is intended to provide beverages that are safe and with quality, informing its consumers through marketing efforts responsibly, offering the right information to all consumers to trust. Marketing as a definition is the activities that a company does in order to buy and sell a service or product. Marketing includes