DRUG LORD SPEECH TO FELLOW ASSOCIATES

The objective in our business is to have profitable customers who stay with you for a long time. And to have profitable customers, you need to be able to convince your customers to pay the prices you need to charge to make doing business worthwhile. Looked at another way, you have worked very hard to create value for your customers; you have provided them with the things they want the most. Now you need to get the benefit from all that hard work by converting the value you have created into cash. Remember, the value of your drugs is not just contained in the product. It is the value in the product plus the value in the quality you provide. The good news is that price is main issue. It is very competitive out there and I imagine your competitors are offering discounts on Justin beiber, Miley cirus and other freebies. You probably think that you cannot afford not to discount because you would lose the business if you do. You need to remember that the object of being in business is to make a profit not to make a sale. There are a number of tables that show if you have a margin in 20% and you discount by 18% you will have to sell 900% more to make the same profit you would have made if you had not discounted. Even if you discount by only 10%, you will have to sell 100% more. If that makes any sense to you then you are paying attention and you are understanding the game isn’t a joke drug money is serious money. So we gotta stick together and increase our value. The first step