JOLLIBEE PHILIPPINES
BUSINESS PLAN

Evelyn A. Gaspar
BSBA – IV AM

Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975, Tony tan Caktiong, the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao, Quezon City. Sometime in 1978, Caktiong and his brothersand sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to burgers after studies proved that a much larger market was waiting to be served. Tony considered Lumba’s advice. So, he came up with the decision to fully transform his business
Jollibee’s Yumburger has that distinct langhap-sarap taste. It is the bearer of the famous langhap-sarap tag. Jollibee's Yumburger has maintained its leadership position in the burger category all these years. And while times have changed, the langhap-sarap taste of Jollibee's Yum did not. Aside from regular yum, other burger products include Yum with Cheese, Double Yum with Cheese, Yum with TLC, Amazing Aloha and Cheesy Bacon Mushroom. Jollibee burgers are made with 100% pure beef from Australia and New Zealand. Today, Jollibee grills half a million burgers everyday.
Just like a real Pinoy teen that grows but evolves positively through time- Jollibee's Yumburger has been perfected through time but still manages to carry that distinct taste you've grown to love.
Jollibee’s chickenjoy captured the hearts of the Filipinos. Kids just love it so much. Taglines crispylicious, juicylicious, amoy delicious and gravylicious have been attached to Jollibee chicken joy because it is perfectly seasoned that is crispy on the outside and tender and juicy on the inside. It satisfies customer’s cravings for delicious chicken meal. Jollibee’s gravy has also gained so much popularity.
Included in Jollibee’s delicious meals are Jollibee’s sweet-style spaghetti which is the tastiest and meatiest spaghetti, rice meals that suits to Filipinos’ big appetite, sandwiches and sides which includes Jolly Hotdog and French fries, desserts with different variants of