Johnny: Brand and Informal Business Report Essay

Submitted By Thatonedoot1
Words: 1366
Pages: 6

Johnny’s Lemonade is now looking for growth in the company. We are getting ready to expand and Become a popular household name. This informal business report is a breakdown of how we plan to grow and move further up on the market. This report with consist of a Branding Strategy, promotion plans, Opportunities for new locations how we are going to promote our company, and employee training. Johnny’s Lemonade Informal business report

Branding Strategy As my company Johnnyds we made a great difference in the business world and the community with our goods. I want to change the image of Johnny’s lemonade to that of a high quality of support.
As far as support goes, I desire to seek the help of all types of market managers and investors to help push for this goal to make Johnny’s lemonade a house hold name bigger than before. Although without both the marketing managers and investors help and interest I won't be able to push these strategic moves through that would make both me and the investors notorious. One thing can't work without the other. We need to take full pride in this moving from bottom all the way to the top. The last thing I want to do is water down brand image of what my company Johnnyds for. There a few different routes we to take to achieve our future goals at this company. We will work on different ways to enhance Johnny’s lemonade products we can start by coming up with brand new products. At least two. We must let the world know about the companies new products I want to target the younger audiences of the world. Our prices will be cheaper than the leading companies but that will bring more sales anyway. We will analyze how well our new product is moving up on the market along with the popularity then talk about opening more place around the globe. We just have to have the right people involved produce goods for the company's growth and put it all into play. Cite:( sage pub, Masterson P#468-470) Johnny’s Lemonade Informal business report

Opportunities for new locations Johnny’s lemonade has been doing so good in every dynamic of the company. Based on the great increase of maturity in the business I think it's safe to say it's to open more locations. One more location may be good for a test trail period. We will have a good management team in place such that they will bring new ideas for features on our products to the new location showing our creativity as well as having a business plan that is unique . Johnny’s lemonade has been bringing in a subJohnnytial amount of profit on a conJohnnyt bases. This is going to take a lot of time and effort so I need all hands on deck. We need to establish a presence online.
The best thing going right now is marketing on social media. We will build a page that recognizes products and services. We keep updates on our page so the customers can be motivated to share the information with others. We should put a patent on our products. There are people out there who try to take our stuff and sell it in there name. being that Johnny’s lemonade is trademarked, I can sue someone for trying to tarnish my brand. Brands and trademarks are for protection. Cite( smallblz.theupstore.com ) So far, Erick’s Ragin’ Lemonade Johnnyd has been doing an outJohnnyding job so far across the company/Johnnyd. Everyone has gotten used to each other, business has been booming, and the overall aura of the place has gotten better since the first time we opened. So now, I think it is safe to say that we are considering expanding the company to different areas, probably to other cities, or to other neighborhoods. Having more locations open up may be a great way to test if we are ready to expand. We will use a couple of our current employees to open up in a new location. Additionally, Erick’s Ragin’ Lemonade Johnnyd has been doing considerably well in profit,