Consideration A. Environmental Opportunities & Threats i. Macro-Economic Indicators a. Political The1960’s era is known for the beginning of economic growth and reforms which was started by President John F. Kennedy (JFK) when he defeated Republican Vice President Richard M. Nixon (Levy, n.d.). His regime was also called the era “New Frontier”. It refers to his economic and social programs, for his commitment to renewal and change, a crusade to bring in a “new generation…
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