findings of this study are designed to expose readers to one of the fastest growing and most exciting niches in all of sports. Keywords: fantasy sports, participation motives, business, gambling The Fantasy That Changed the World How can the average person own their very own team in any sport, simply escape from reality with one click of a button, fulfill their humanistic desire for competition, have daily opportunities to make money and live out their very own fantasy? The answer is simple, Fantasy…
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