Melissa Henderson Assignment 2: Branding 28 August 2013 The first example of poor branding I have chosen is Kentucky Fried Chicken, better known as KFC. Over the years, the number of KFC locations has diminished. Since 2010, over 100 stores have closed each year. In 2012, KFC lost 5 billion in sales. Some critics say the chain franchised too quickly, however I think the failures are due in part to bad branding. KFC is not the only fast-food chain with fried chicken; there is Zaxby’s, Popeye’s,…
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