Patrick Udeh January 30, 2012 Case Study: GE: Jeffrey Immelt – Change in Strategy, Style and Culture In all companies changes in strategies, style and culture are experienced when management changes occur. This was no different with GE. As Jack Welch stepped down as CEO after 20 years, Jeffrey Immelt was chosen as his successor. He had some big shoes to fill. “Immelt became the hero of GE at one of the most difficult times in American economic history” (Regani & George, 2009, p. 146)…
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