sophisticated. The use of communication networks is widely available at many parts of the world. More firms than ever are using technology for a variety of tasks and several options exist for technology procurement. Through the use of the Internet, customers have access to a wealth of information about products, markets, and a firm’s competition. Customers have become more demanding interms of price, features, product quality, delivery, level of service, and responsiveness. To manage customer…
Words 3553 - Pages 15