CHAPTER 1; THE RULES OF EPIDEMIC
1) THE LAW OF FEW, THE STICKYNESS FACTOR AND THE POWER OF CONTEXT
2) States that, for many events, roughly 80% of the effects come from 20% of the causes or by the numbers it means that 80 percent of your outcomes come from 20 percent of your inputs
3) This is the large tobacco company that came up with a way of selling their cigarettes

CHAPTER 2
1. What are the connectors, mavens, and salesmen?
The Connectors know a lot of people and they have a gift of bringing people together. The Mavens are ones who accumulate knowledge and information and then spread what they know by word of mouth. The Salesmen have the skills to persuade and are very good convincers. 2. What is a “small-world problem”? That human society is a small-world-type network characterized by short path-lengths. It is a question of how we all are connected in our lives. 3. I did poorly in the test and I think I did poorly because I lack social skills to interact freely with people
4. What is “six degrees of separation”? Can it truly be tested? Is the theory that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps. People choose friends of similar age, race and social circles, people choose friends with similar attitudes, people choose friends that like to do similar activities, people resemble the friends they choose so they don’t seek friends because they associate with people who occupy the same space as they do. I think it is possible for it to be tested. 5. What makes someone a connector? The connector knows a wealth of people and they have the ability to bring people together socially or for whatever reason. 6. Take Gladwell’s “quiz” on pp. 39-40. Its mainly about how connected you are to people in the world and it depends on your social skills, if you are a shy person you will not score so well in the quiz but if you have good social connector skills you have a higher score in the quiz, I had a lower score because I lack social connector skills

7. What makes connectors so necessary in society? Connectors can help others meet people that might help in a career, employment or move to another company. Connectors are great at putting together people socially or for a fundraiser. 8. What does the phrase “the strength of weak ties”mean? We frequently depend on people with whom we maintain only “weak” ties – especially when we are looking for a job. This phrase means that acquaintances may know of something or an opportunity in another world outside of the one with your friends. 9. Why did Paul Revere’s ride succeed when William Dawes’ ride did not? Paul Revere had a clear message of “the British are coming” which was easy to remember, and he knew specific audience to get the message to. 10. Describe any connectors or mavens from your school, family, or friends. My sister is a connector she knows so many people from her schooling and. It is easy for her to promote an occasion or event

My uncle has been in Stock exchange for years, is Now in Nigeria ministry of finance and helping to boost the economy. He is a maven

10. How much do you rely on word-of-mouth information? I don’t completely rely on it, but I can always listen and then confirm it from a different source 11. How did mavens influence the sales of Hush Puppies? The mavens may have been looking for an unusual accent for their outfits, and finding out that the Hush Puppies were fairly inexpensive decided to make that a choice. Of course when others noticed they