International Business by Alan M.Rugman
Richard M.Hodgetts
Third Edition
Ms.Sarah Badar
Ms Marketing
lecture #1 by: Ms. Sarah Badar
NUML
BBA V
1
Class Requirements (A KIND REQUEST)
Switch
Off Cell Phones/Vibration
Proper Notes
Own Stationery
Discipline
Respect
Class Participation
No late attendees
Only Related Questions to be asked lecture #1 by: Ms. Sarah Badar
2
Quote to Remember
“Life is about making choices
&
facing its Consequences”
lecture #1 by: Ms. Sarah Badar
3
Lecture # 01
Introduction to International Business
Definition:
Economic Transactions Includes Trades in: (Examples)
Strategy
Transactions
Across boarders
Purpose; needs satisfaction (individuals & organizations)
Exports (Rice, Cotton)
Imports (Coffee, airplanes)
Direct Investment ;80% by 500 largest firms(Body shop, Next,
Wal-mart, Toyota etc)
Triad: geographic locales accounting for most of the world’s international business
Examples-US (wal-mart, GM, Ford motors), EU (Shell gp,
British petroleum) , Japan (toyota). lecture #1 by: Ms. Sarah Badar
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Introduction to International Business
Two
Common Types of Int. Business:
Exports
& Imports
Foreign Direct Investment (FDI)
Steps
to Maintain Economic Competition:
Create
necessary conditions
Strong local demand
International competition present
Suitable strategy, structure & domestic rivals = continuous innovation
Knowledge of foreign Govn. Rules & Regulations. lecture #1 by: Ms. Sarah Badar
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Introduction to International Business
World
business
Conducted
in majority by- MNC’s
One of the several ways - International Trades
Ex. Of Int. Trades – import/export, FDI, licensing, joint venture etc
lecture #1 by: Ms. Sarah Badar
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Introduction to International Business
Explanation
Export/Import:
