|Final exam : |
|International marketing MBA 2012 |
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|Student name : Sameh ahmed Salem Mohamed |
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|Dr. Ayman Shawky
however due to the strong vital | |
| |2-Stainless steel blade controversy and the | |competition with local manufacturer they realized their costs are getting | |
| |multi-product market strategy |Strength : |higher and substituted the manufacturing strategy to trading .local | |
| |3-String of multiple acquisitions-some |1-low risk |manufacturer they realized their costs are getting higher and substituted | |
| |successful and some unsuccessful |2-high brand profile awareness |the manufacturing strategy to trading . | |
| |4-Moderation of diversification due to |3-Merging with very strong multinational corporate |-Being globally acquired by P&G, the brand capitalized on the strength of | |
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