Chapter 1 • What is international business? International business – refers to the performance of trade and investment activities by firms across national borders. Value adding activities – include sourcing, manufacturing, marketing performed internationally (a.k.a. firms conduct these value adding activities on an international scale). International trade involves an exchange of physical and intellectual assets such as products, services, capital, technology, know-how, labor. Firms internationalize…
Words 945 - Pages 4