within the United States, as well as concentrated efforts in identifying, addressing, and reducing these disparities with the goal of achieving health equity. Health communication scholars have a crucial role to play within these efforts. As evidenced by two publications in Patient Education and Counseling, which provide brief overviews of selected persuasion (Cameron, 2009) and interpersonal (Bylund, Peterson, & Cameron, 2012) theories, models, and frameworks, there is heightened interest…
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