ACC 3511
DECISION MAKING & CONTROL

CASE STUDY
INSEL INC.

SECTION: 2
INSTRUCTOR: DR. ZAMZULAILA

GROUP: 4
NO
NAME
MATRIC NO
1
FATIN ZATALINI ZULKURNAIN
1018900
2
HAJAR FARHANA AB RAHMAN
1010798
3
SITI NORTHAHIRAH MOHD PAUZI
1018094
4
SITI AISHAH ZAKARIA
0820084
5
NURUL AIN AHAMED MARZUKI
0917794

INSEL INC.

SUMMARY

Insel Inc. is one of few Malaysian manufacturing companies that marketed a wide range of electronic product from highly sophisticated integrated circuit to consumer electronic products. In 2007, it was headquartered in the Butterworth Industrial Zone, Penang with sales achievement of over RM 5.5 billion, employed over 99,000 people, and spent RM411 in research and development.
In
One of the tests was electrical test which is the straightforward one, where if the product failed to conduct or function properly, the product would be rejected. The second test was the visual or mechanical test which is more subjective than the electrical test. For this test, the defects, like misprinting and discoloured components, did not affect the viability of the circuit but only its visual appearance. They were aware to produce a product that would meet certain level and if the product was below expectation, it would automatically be rejected and the whole line stopped until they can determine the problem. The suitable performance measure of this key success factor is the percentage of product that meets customer expectations, which is to determine whether the product quality was satisfied by the customer.
Thirdly, the key success factor of Insel’s MIC Division is design and process expertise, where the Product Engineering Department was responsible to. The engineers would interact with the customer to meet their expectation on the products. They would do feasibility study to design the products that would meet the requirements from the customer. It is also stated that the product engineers designed the manufacturing process for existing products when the customer wanted or required an additional manufacturing process. The suitable performance measure is the number of