customer expectations information; 1) Collect information to understand the needs of customers, through the research of dissatisfies, satisfiers exciters/delighters, to understand what is the customer needs, what kind of product can let them feel excited. For product innovation is based on this three direction of the market to do the survey research and development. For example, in china, KFC usually additional present the gift food in the set meal, through investigation for customers to understand whether the product…
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