"Data mining enables marketers to better extract valuable business information from the “mountains of data” in a firm’s systems. It is a potential solution to a big problem facing many companies: an overabundance of data and a relative dearth of staff, technology, and time to transform numbers and notes into meaningful information about existing and prospective customers" (Thelen, S. Mottner, S. Berman, B., 2004). The article was mainly about the importance of data mining for large businesses with…
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