are communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response. -B2C: business to consumer marketing, process in which businesses sell to customers. -B2B: business to business marketing, process of selling merchandise or services from one business to another. -C2C: customer to customer marketing, customers sell to other customers. Ex. Ebay. -Stakeholders: partners in the supply chain, employees…
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