only in China, but also in US. Facing the different countries ‘conditions, IKEA adapts the appropriate tactics. Besides, the essay highlights the way that IKEA initially take the joint venture strategy, and then makes the transition to the Greenfield investment. On the basis of this main theory, the essay maintains how the strategy is formulated and implemented, which examines IKEA’s activities in detail. Although the way of entering China market has its limitations, the recommendations of the last…
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