Case Study, Stage 1: Business Environment Analysis Before you begin this assignment, be sure you have read the “UMUC Haircuts Case Study” and be sure to take a look at the “Walmart Example.” Purpose of this Assignment This assignment gives you the opportunity to apply the concepts of the Porter Five Forces model to a specific business, develop a strategic direction for UMUC Haircuts, and identify a process that could be improved with the use of Do not identify solutions or things that Myra should do that would affect the factor. (The idea is to identify how the different forces affect UMUC Haircuts and how much.) This provides you with a view of the business that will allow you to select a Generic Strategy and a Strategic Business Area on which to focus your efforts. * Determine which of Porter's Three Generic Strategies that you will use to improve UMUC Haircuts for the 21st century and explain why you selected it, and tie it into the significant forces that you have identified. · Using your analysis of UMUC Haircuts Business Model (based on what you learned in Module 1), identify an important Strategic Business Areathat needs to be improved. The Strategic Business Area should be selected from the following: o Customers o Employees o Suppliers o Marketing The Walmart Example demonstrates use of this concept, so you should review it and make sure that you are on the right track. Explain why you have selected that Strategic Business Area and how improving it will improve operation of the business, including how it relates to the Generic Strategy you selected. * Within the selected Strategic Business Area, identify and select a single daily process that is within and
