of impact if risk actually occurs (time IT system being down, revenues lost, costs incurred, reputation damage or enhancement) Risk appetite – shows risks and opportunities Crisis management – low likelihood, high impact Crises → Wendy’s finger in chili, Tylenol coincide (1980s), Jet Blue waiting on runway for 8 hours while all other airlines in JFK airport got passengers off of plane before being stuck on planes on runway (2007), etc. Event v. Creep crises → how do I know when I am in a crisis for…
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