Jains avoid meat totally, while many Buddhists in India are vegetarian. Brahmins, Saivite non-Brahmins of South India and several Vaishnavite sects across the country avoid meat. Interestingly, though, Brahmins of East India, Kashmir, and the Saraswats of the southwest eat fish and mutton. But even among meat-eaters, beef is taboo.23 For vegetarian consumers, McDonald’s offers veggie burgers, which are very popular among the vegetarians in India. Like the Maharaja Mac, the veggie burger has gone…
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