objective of this report is to investigate the effect of current Groupon’s marketing strategy on its customers. First, the current issues faced by Groupon that has caused the downtrend of consumers and profitability will be analyzed and evaluated. Second, cases of the adverse influence on Groupon will be illustrated by applying e-marketing theory, customer satisfaction, brand image, brand loyalty as well as eWOM. Key marketing lessons will be demonstrated at the end of this report. In this report, we are…
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