TED BAKER BACKGROUND SUMMARY Ted Baker is a British clothing retail company that was founded in 1987 by Ray Kelvin, who labels himself “The closest man to Ted”. In March 1988, his first store was opened in Glasgow, which was quickly followed by three more stores, where he exclusively offered men’s dress shirts, and offered dry cleaning with ever shirt they sold. By 1996, Ted Baker had launched the Ted Baker woman & Ted Baker lite lines in conjunction with opening more stores and starting wholesale trading in the UK and America. In 1997, Ted Baker became a PLC trading and branded itself as “No Ordinary Designer Label”. In 1998, Labour Market The labour market correlates to social changes, such that the higher the education standards and living conditions, contributes to workers expectations regarding rewards, working conditions, training and personal development. * Ted Baker takes great delight by up skilling their workforce before looking to the external labour market.
Product Market Has a significant influence on an organisations approach to HRM. In Ted Bakers case, it is have greater capabilities to offering their workforce better pay, benefits and career growth. * Due to Ted Bakers high volume of design and accessories catering for a wide target market, it has allowed the company to adapt a cultured & dedicated approach to HRM.
INTERNAL ENVIORNMENT: When covering the internal factors of HRM policy choice, it is important to break it down into subcategories, organisation size, management values, competitive strategy, workforce characteristics and established HR practices. We will know take a look at each category in relation to Ted Bakers:
Management Values: Management values and ideology incorporate the beliefs and structure of senior management, in order to filter down and characterise specific values of Ted Baker. These include: * Employees to be seen as fun and energetic and to approach work in an enjoyable manner. * Management team will help employee’s to
